What To Do When Your Webpage Doesn’t Rank
When building your website there are many things that you do to improve the website for the ease of your customers. However, what happens when you’re having a hard time getting customers to your site? With this there are actually four main things you can do to improve your SEO (search engine optimization) with changing some of the features on your website.
The first is the URL should be something that can be searched. This means when creating pages and within the website the URL for these pages should contain key words that a customer would be searching. These URL’s should be specific but also not too specific that it prevents it from being a normal search.
The second is the main content of the webpage. With improving this area it is an extremely fine line between too much and too little. What we mean by this is we want the keywords to be used in the main content of the page enough that it would pull up when searched. However, using any word or phase on one page can be too much and have a negative reaction. In addition with main content, depending on your type of content, it should be updated regularly. This includes making sure all areas of the website are up to date. This can be little items like ensuring dates are correct or even ranging to making sure all links are still working. If the page is for selling a product this update may not be changing the entire content but could be featuring new positive reviews. Making sure the main content also is connected to the keywords on the page will make the customer want to stay on the page. This is important for your business in general and customers staying on the page will help your SEO.
A third improvement that can be made has to do with images on the webpage. Specifically what needs to be done with images on the page is some form of labeling. Either below as a description of whats in the image or depending on the type of website you can enter the description so the computer knows what the website is. This can help improve it in the search because it is providing relevant information and helps add the keywords so it knows what your webpage is about. In addition adding labels on the website will help keep people on your page once they are on there. In addition it makes it more accessible for people with visual disabilities that need their computer to read what is on the page.
The fourth improvement is really a concept that should be applied to all of the improvements we talked about and webpage design in general. This is the concept of relevance. This concept should be carefully applied when thinking of what the customers could be searching and what you are providing. This means that as a customer you have to be thinking about what verbiage of your product is relevant to what they would be thinking. IT also means you should be picking keywords that actually relate to what your company is providing on the webpage. If something is not relevant to either the customer and/or your company it should not be chosen as a keyword or really mentioned at all on the webpage.
In addition, something to consider once your webpage begins to rank higher in the search is ensure that your bounce rate is also low. A lot of these same improvements should help lower the bounce rate. Specifically ensuring that relevance is being meant so that the webpage is what the customer is expecting by the chosen keywords. The bounce rate being high could also decrease your bounce rate. In turn making sure that your bounce rate is low not only helps your SEO but also will show that you are giving the customers the content they want.
Michigan Tech. (2021). Five ways to improve your site’s RANKING (seo): UMC: Michigan Tech. Retrieved April 21, 2021, from https://www.mtu.edu/umc/services/websites/seo/
Patel, N. (2020, December 09). How to increase conversions by analyzing bounce rate analytics. Retrieved April 21, 2021, from https://neilpatel.com/blog/bounce-rate-analytics/
34 ways to Improve seo rankings in 2021. (2021, February). Retrieved April 21, 2021, from https://www.quicksprout.com/ways-to-improve-seo-ranking/
